I’m often asked why I chose to be out-of-network and not just simply take insurance like everyone else. The simple answer is that my time and skill set is worth more than what any insurance company arbitrarily values it at. Physical Therapists have a skill set and a level of knowledge that literally saves millions of dollars in unnecessary surgery, injections, drug prescriptions, imaging, etc. every year. We can take clients with chronic low back pain, compressed nerves, total joint replacements, healing fractures (to name a few) and return these people back to their previous lives or return them in better shape than they were prior to their injury. Unfortunately, the general public views their copay (whatever it may be) as the standard value of what an hour of Physical Therapy is worth.
Co-pays vary heavily but can range anywhere from $6 (the price of fancy coffee) to $100+ per visit. For perspective, a CPA in Atlanta can earn $150/hour. In the event this person needs to be seen more than 5-6 times, the high end of that cost spectrum becomes financially burdensome while the other end of that cost spectrum elicits a perceived lack of value because it is so cheap. $6!? This often creates a mentality that Physical Therapists are nothing more than glorified personal trainers or massage therapists.
Value your time. Consider the time spent going to a typical Physical Therapy office. You spend 30 minutes driving to spend 15 minutes with the PT (maybe) only to be handed a list of exercises to perform unsupervised for the remaining 45 minutes then turn around and drive back for an additional 30 minutes. That’s 2 hours of your time spent on 15 minutes of treatment with the therapist. Consider the value of that hour spent driving, things you could be doing instead of spending time in the car, say $100 for the hour and an average $50 copay per visit.
The primary goal is and will remain to value your time by getting you better quickly and in the most cost efficient way as possible.